The USU Travel + Experience Expo is an annual event by the University of Sydney Union, launching in September 2024. The event brings together travel and experience brands including Contiki, Let’s Go Surfing, BridgeClimb Sydney and Virgin Australia, giving students the chance to explore travel opportunities, win prizes, and connect with brands.
I was commissioned to create the visual identity, which I built off the concept “Postcard Perfect.” Inspired by global landmarks, I used bold, colourful framing elements layered over scenic photography to capture a sense of optimism and adventure. The identity encourages students to imagine where they’ll travel next and the memories waiting to be made.