Good Sport Fabrication is a premium custom automotive fabrication brand founded in 2025 by Max Durant, based in the Northern Beaches of Sydney. The business specialises in custom bash bars, roll cages, and high-quality metalwork for performance and motorsport cars, blending precision engineering with real passion for the scene.
For this project, I designed the brand’s logo - a custom illustrated character wearing a motorsport helmet, representing the idea of being a “good sport.” I wanted the mark to feel tough and performance-driven, but still approachable and full of personality. The character helps give the brand a recognisable identity that feels authentic to the motorsport community.