This project revitalised the Pepsi brand through a limited-edition can and brand activation inspired by the Barbie movie release. Drawing on the success of Coca-Cola’s personalised packaging, the concept transforms the Pepsi can into a canvas showcasing Barbie’s wardrobe, creating a collectible series that feels personal and playful. Messaging draws on the iconic “She’s Barbie, he’s just Ken,” connecting fashion items with the brand to engage consumers. Targeting younger women and nostalgic Barbie fans, the collaboration blends fun, personalisation, and pop-culture relevance, positioning Pepsi as a vibrant, culturally attuned brand while offering a fresh, collectible experience.